MABE Case Study: How Robot as a Service (RaaS) Can Help Thai SMEs

ABSTRACT

Small and medium-sized enterprises (SMEs) serve as the backbone of Thailand’s economy, representing over 99% of all businesses and contributing approximately one-third of the nation’s gross domestic product (GDP). However, these enterprises face significant challenges, including limited technological adoption, financial constraints, labor shortages, and intense market competition. In response to these issues, the Robot-as-a-Service (RaaS) model has emerged as a promising solution, enabling SMEs to access automation technologies through subscription-based services rather than requiring substantial upfront investments. This paper explores how RaaS can support Thai SMEs in improving productivity, reducing operational costs, and aligning with Thailand 4.0 policies, which aim to foster an innovation-driven economy. The study examines the advantages of RaaS, such as reduced financial barriers, pay-per-use flexibility, ease of maintenance, and scalability. Additionally, it presents case studies from both international and Thai markets, highlighting the impact of robotics adoption on operational efficiency and competitiveness. By integrating RaaS, Thai SMEs can overcome key barriers to automation, enhance their global competitiveness, and adapt to structural shifts in the labor market. The findings suggest that, with appropriate government support and strategic implementation, RaaS can play a crucial role in Thailand’s transition to a technology-oriented and advanced economy. 

LEARNING OBJECTIVES

• To understand the Role and Challenges of SMEs in Thailand’s Economy 

• To explore the Concept and Benefits of Robot-as-a-Service (RaaS) 

• To assess the Impact of RaaS on SME Performance and Competitiveness 

• To understand the Policy and Economic Implications of RaaS in Thailand 

• To develop Strategic Recommendations for SMEs and Policymakers 

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