Thailand’s Poultry Industry: Risks, Markets, and Workforce Realities

ABSTRACT

This case study explores Thailand’s poultry industry through the lens of Ubon Ratchathani, a major production and export hub in northeastern Thailand. It examines Ubon’s geographic advantages, industry growth, and adaptation to modern distribution channels. The study analyzes key financial, and trade risks, evaluates Thailand’s strengths and challenges in global markets, and discusses labor standards critical for export competitiveness. By combining regional and national perspectives, it highlights the opportunities and challenges facing Thailand’s poultry sector in a globalized market.

LEARNING OBJECTIVES

• To provide a comprehensive understanding of Thailand’s poultry export industry by analyzing Ubon Ratchathani’s strategic role in production, financial risk management, labor 

• To examine real-world challenges such as feed cost volatility, disease outbreaks, and labor standard gaps

• To develop the ability to assess policy tools, evaluate trade competitiveness, and propose integrated strategies for enhancing export resilience and sustainable industry growth.