MABE Case Study: How Covid-19 Pandemic Affects Global Supplements Market

ABSTRACT

Covid-19 has infected more than 600 million people worldwide causing symptoms from mild fevers to life-threatening pneumonia. The pandemic caused an increased interest in dietary supplements as a protective means against the disease. The sales of dietary supplements increased by 60% between 2019 and 2020 during the early stages of the pandemic. Consumers take supplements for their physical and mental well-being buying supplements marketed for increased health immunity during Covid-19.

LEARNING OBJECTIVES

• To explore the global supplement market, comparing key differences of the market before and after Covid-19. The comparison mainly includes the analysis of the shift in consumer behavior from synthetic to natural dietary supplements and changes in consumer behavior on health consciousness