MABE Case Study: Strategic Triumph for the Underdog: A Case Analysis of Japanese Paper Packaging SME Path to Success

ABSTRACT

This case study examines a Japanese Paper Packaging SME, a company that achieved success in the packaging industry despite facing limitations. The company’s strategic decisions, including a focus on the “weak vs. strong” strategy and the development of the Pop-up Box, are analyzed. The study also explores the challenges faced by the Japanese Paper Packaging SME, such as overcoming a fragmented market structure and pressure from established players. Finally, the case study explores the key takeaways from the Japanese Paper Packaging SME’s success, which can inform strategic decision-making for underdog businesses in other industries.

LEARNING OBJECTIVES

• Analyze how the Japanese Paper Packaging SME, despite facing limitations, achieved success through innovative and disruptive approaches.

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