MABE Case Study: Thailand’s Weaving Enterprises: The Current Situation and Opportunities

ABSTRACT

This study analyzes the problems and challenges faced by Thai weaving enterprises from the perspectives of economy, society, politics, environment, marketing, and technology in the current context of economic globalization. Based on these challenges and problems, this study provides strategic recommendations to Thai weaving enterprises in terms of product design and development, export markets, government support policies, social media, and corporate electronic transformation.

LEARNING OBJECTIVES

• To help Thai weaving enterprises face the current development difficulties and find management decisions and methods for their expansion at domestic market and foreign market.

• To suggest in terms of product development and design, export markets, government supports in development and sustainable development, social media and enterprise electronic transformation.

• To help these enterprises improve their efficiency and enhance their competitiveness through the proposed suggestions.