The Contents of an Individual Study

The Contents of an Individual Study
(Selected Case Study)

Total Score = 100

1. Individual Paper………………………….…… 50 (Advisor)
2. Presentation………………………………….. 25 (Committee)
3. Comment (On Schedule)………………….…. 5 (Committee)
4. Field Trip………………………………….…… 20 (Committee)

Remarks: Please note that students
must participate in all academic activities throughout the trip.

Contents of an Individual Study (recommended)

1. Acknowledgement
2. Abstract
3. Executive Summary
4. Introduction and Objectives
5. Body 1 (e.g. Methodology and Data Gathering Process)
6. Body 2 (e.g. Findings)
7. Conclusion (e.g. Summary)
8. Recommendations
9. Appendix
10. Reference

Topics of Analysis

Macro Analysis (External Analysis)

• Macro-economic Environment
• Government Policy
• Trade Environment
• Technological Environment
• Socio-cultural Environment
• Regional Economic Environment
• Comparative Advantage

Industry Analysis

• International Business Environment
• Value Added
• Trade Balance
• Employment
• Linkage Industry

Marketing Analysis

• Market Size
• Market Structure
• Market Share & Market Competitor
• Marketing Strategy
• Segmented target Position & Company Image
• Product
• Price
• Place
• Promotion
• SWOT Analysis

Production Analysis

• Production Significant
• Production Process Analysis
• Input Factors Analysis
• Structure Analysis
• Measuring Performance

Management Analysis

• Company Information
• Management Functions
• Strategic Management
• Operation Management
• Human Resource Management
• Rules & Regulations

Financial Analysis

• Financial Statement Analysis
• Break-Even point Analysis

Environmental Analysis

• Noise
• Water
• Air